Minnesota Wild

The Minnesota Wild asked us to grow and engage their fan base for the the 2017 season. What we did is something that goes beyond advertising—something that would make people be fans regardless if the team wins or loses. In the land of 10,000 lakes—lakes that freeze into rinks in the winter, we developed a deeper bond with the community by asking them to contribute water from their lakes, ponds and backyard rinks to create the ice surface that the team skates on at the Xcel Energy Center.